A city in France called Ville d’Eu is thinking about changing it’s name to rank more easily in Google’s search engine. Queries referencing the city more commonly known as simply “EU” are drowned out by information on the European Union. The mayor,Marie-Françoise Gaouyer, claims they are losing 1/3 of it’s potential revenue due to Google’s algorithm.
It sounds like a drastic measure, but is it necessary?
According to the article, “Google pointed out that the town is can be found easily via google.fr as Ville d’Eu comes top, followed by the European Union.” This is likely because their website ends in ‘.fr’ and is written entirely in French, thus google’s algorithm assumes it is a French site targeted toward French people. If Ville d’Eu wants to gain international travellers, they should start by creating a website geared toward them. Changing their name is a drastic and unnecessary measure! I would gladly create a SEO’d website for them for room, board and the opportunity to live overseas and learn French! 
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